Lucas Sharp - Untitled, 2013. Acrylic ink on plywood pannel 60" x 43.5" (152.4 cm x 110.49 cm).
We are very pleased to announce we will be giving a talk at the Apple store on 14th street this coming Wednesday, April 3rd @7pm
"Join the founders of the Brooklyn-based design studio for a discussion on organic doodling, brand identity design, and typography."
Other possible titles for this blog post were: "Kerning the Hard Way", "3rd Degree Kerns All Over my Body", and "That Time I Almost Committed Seppuku" The spacing of Sharp Sans was a hard fought battle that bloodied both sides. It was a brutal couple months, but it got me to where I needed to be. Looking back, I truly understand what Matthew Carter meant when he said "I'd take a well spaced font over a well drawn font any day."
The other day, friend of the studio Aaron Carambula tipped us off to the Prominent use of Hera Big in the Aveda store on 5th Ave, so we decide to go check it out for ourselves.
I've been doodling since forever. By the time I was in middle school my doodling had evolved into a kind of weird calligraphic psychedelia, incorporating images and text into a texture of swirling form. Doing classwork, I always filled up the margins of my worksheets with this stuff. It was in this context of filling up whatever space was available like a colony of bacteria that my doodling began to resemble the work it has led to today