By Lucas Sharp on September 03, 2014

Tagged: typewriter, bespoke, identity, zazzle, custom, logotype, branding, virgo

Zazzle: Branding a silicon valley powerhouse

In April of 2013 we was approached by Zazzle to draw a new logotype. Over the course of the next year the project evolved into a full package of typographic identity including a logo, icon, and a 14-style family of custom typefaces.

By Lucas Sharp on June 06, 2014

Tagged: winner, honored, Flattery, TDC, Aweshux

Ogg Wins 2014 TDC

Our Typeface Ogg took home a win for team Pagan & Sharp this year at the 2014 Type Directors Club Type Design Competition. The TDC writes: ‘There was a total of only 24 entries selected by the jury from nearly 200 submitted from 29 countries. These winners will will be included in the Annual of the Type Directors Club, Typography 35 and also included in 7 exhibitions touring cities in the United States, Canada, England, France, Germany, Hong Kong, Japan, Russia, Spain, South Korea, Taiwan and Vietnam.’

By Lucas Sharp on June 06, 2014

Tagged: #fontsinuse

Sharp Sans #2 on the cover of the New York Times Magazine

We were very excited to see our unreleased typeface Sharp Sans #2 getting a beautiful preview in the New York Times Magazine last month. Big thanks to their awesome AD Gail Bichler.

By Lucas Sharp on June 06, 2014

Tagged: #Lettering, #Art, #Painting

New painting by Lucas

Lucas Sharp - Untitled, 2013.
Acrylic ink on plywood pannel 60" x 43.5" (152.4 cm x 110.49 cm).

By Lucas Sharp on June 06, 2014

Tagged: Lecture

Lecture @ the 14th st. Apple Store

We are very pleased to announce we will be giving a talk at the Apple store on 14th street this coming Wednesday, April 3rd @7pm

"Join the founders of the Brooklyn-based design studio for a discussion on organic doodling, brand identity design, and typography."

By Lucas Sharp on June 06, 2014

Tagged: doodling, lettering, pure

PURE: A Lifetime of Doodling Finds Application

I've been doodling since forever. By the time I was in middle school my doodling had evolved into a kind of weird calligraphic psychedelia, incorporating images and text into a texture of swirling form. Doing classwork, I always filled up the margins of my worksheets with this stuff. It was in this context of filling up whatever space was available like a colony of bacteria that my doodling began to resemble the work it has led to today

By Lucas Sharp on June 06, 2014

Tagged: tedium, metrics, spacing, kerning

A Kern Too Far

Other possible titles for this blog post were: "Kerning the Hard Way", "3rd Degree Kerns All Over my Body", and "That Time I Almost Committed Seppuku" The spacing of Sharp Sans was a hard fought battle that bloodied both sides. It was a brutal couple months, but it got me to where I needed to be. Looking back, I truly understand what Matthew Carter meant when he said "I'd take a well spaced font over a well drawn font any day."