Flash forward 11 years- my doodling is getting more and more refined on the worksheets of the classes I didn't really care for at Parsons COUGH globalissues COUGH I'm getting more and more into typography and lettering, and I have the idea that instead of filling up the margins of stupid class worksheets I could use my doodle powers to texturally fill the contour lines of simple type. For the first piece I drafted the type by hand then traced over the composition in swirls. The type read "GO BIG OR GO HOME" in simple, grotesque capitals.

For my most recent batch of pieces in this style, instead of drafting the type by hand I used my previous drawing as a prototype for a set of capitals I composed in Fontlab.

The act of producing this type of work is blissful tedium for me, and I often much prefer the act to the finished result. I finished this around midnight sunday night, preparing for my week as a guest blogger on the the Friends of Type blog.

I will be posting there all week so come check me out. While your there dig through the Friend's endless backlog of awesomeness. It's quite a rewarding experience.

This is exactly the kind of brand I envisioned Hera Big to serve commercially, and I like the way they used it. I'm not sure what that sans is but it's friendly and warm, offsetting hera's delicateness quite well. I also liked the way they emphasized the lower case; it is a good way to limit the scope of Hera's visual language allowing the sans to come through more evenly with it.

If anyone knows the art directors/designers behind this please let me know in the comment section! I would love to send them a thank you :)